Careers in Marketing Management – Brand Manager
Armed with a qualification from the IMM GSM you will be able to pursue one of the many exciting careers in marketing including brand management should you choose the module as one of your electives in the diploma or degree course.
From small business to multinational corporations must protect, promote, and maintain their brands. Whether it is for a service company, scuba equipment manufacturer or seed company, brand loyalty forms and integral part of marketing and the success of a company.
Image development is essential to ensure ongoing market standing and success. The brand managers and their teams are responsible for the building and upholding of the company’s image for specific products, services, individuals and the company itself. The brand managers can also act as agents for sportsmen & women and celebrities.
Career Path of a Brand Manager
The brand manager often starts out in advertising agency role and develops an in-depth understanding of brand dilution, safeguarding company image, and the drivers to ensure optimal long term success.
It is a career field focussed on image building and communication and as such an understanding of customer psychology is essential. In addition, the brand manager must be able to operate in a fast paced and high pressure environment. Part of the job entails projections and although certainly less glamorous, it is just as important as the glamorous part and the creative side of developing the company’s image.
The brand manager works with product developers, advertising agencies, designers, web developers, market researchers and public relations officers to promote and uphold the company’s image.
Typical soft skills required include that of excellence in communication, the ability to analyse results and to solve problems as well as a creative spirit and visionary thinking style. The brand manager is involved in business and creative aspects and as such should also be a holistic thinker.
A diploma or degree in marketing management helps people who want to pursue brand management as their speciality direction to gain the necessary skills and also competitive edge in the industry.
National Call Centre: 0861 IMM GSM or +27 11 628 2095
Tel: +27 11 628 2000
Fax: 086 212 3272
Faxes from international destinations: +27 11 726 4505
iLead Education is a trusted and experienced authority when it comes to listing valuable services and various businesses in a straightforward to use business directory. We make it simple for you to find all the related information in one easy accessible place.
Filed under: South Africa | No Comments »